Investors .^.. Get pre-filtered intros, hand-picked to fit your criteria

Investors .^..
Get pre-filtered intros, hand-picked to fit your criteria

See startups that suit you • Founders only get your details when you're ready

I use my founder experience to identify and pre-filter the best startups, chat with the most promising founders and take on any who stand out. I then match these to investors in my invite-only Investor Pool. You can review these hand-picked deals without founder distractions, and request a founder intro or pass, it's up to you.If you're an angel, HNW, family office, VC, fund or other investor, apply below or email for more details.

No fees • Chat over your investment thesis anytime to ensure the right matches

Supporting the following startups

Supporting tech and tech-enabled startups (UK only) · pre-seed and seed stages · SEIS or EIS · upto £2.5m raiseFocus B2B · B2C · Saas · AI · software · digital · service led, looking to productise · sector agnostic · anyTech (except below)Excluding real estate · hardware · coins · crypto · gaming · biotech · medtech · life sciences · anything non-tech

Investors • Apply now

There are no setup, ongoing or success fees for investors (my model is to charge a small success fee to founders, after investment)

Next Step: I will email onboarding details within 48 hours, together with a request for any addition criteria details if needed

Terms: See investor self-certification below and the investor terms here.Privacy: I never reveal investor details to founders until the investor is ready for an intro. If you request an intro to a startup founder, I will email you both and provide each with the other's details and email address. I will not sell, rent or divulge details without your permission. See privacy policy.

Investor Self-Certification

I declare that I am an investor, as defined by at least one of the three options below...


Option 1: I am a UK resident and a Sophisticated InvestorI declare that I am a self-certified sophisticated investor for the purposes of the Financial Services and Markets Act (Financial Promotion) Order 2005. I understand that this means:1. I can receive financial promotions that may not have been approved by a person authorised by the Financial Conduct Authority;2. The content of such financial promotions may not conform to rules issued by the Financial Conduct Authority;3. By confirming this statement I may lose significant rights;4. I may have no right to complain to either of the Financial Conduct Authority or the Financial Ombudsman Scheme; and5. I may have no right to seek compensation from the Financial Services Compensation Scheme.I am a self-certified sophisticated investor because at least one of the following applies:a. I worked in a professional capacity in the private equity sector, or in the provision of finance for small and medium enterprises, in the last two years;b. I have been the director of a company with an annual turnover of at least £1 million, in the last two years;c. I have made two or more investments in an unlisted company, in the last two years; ord. I have been a member of a network or syndicate of business angels for more than six months, and am still a member.


Option 2: I am a UK resident and a High Net Worth InvestorI declare that I am a self-certified high net worth individual for the purposes of the Financial Services and Markets Act (Financial Promotion) Order 2005. I understand that this means:1. I can receive financial promotions that may not have been approved by a person authorised by the Financial Conduct Authority;2. The content of such financial promotions may not conform to rules issued by the Financial Conduct Authority;3. By confirming this statement I may lose significant rights;4. I may have no right to complain to either of the Financial Conduct Authority or the Financial Ombudsman Scheme; and5. I may have no right to seek compensation from the Financial Services Compensation Scheme.I am a self-certified high net worth individual because at least one of the following applies:a. I had, during the last financial year immediately preceding the date today, an annual income to the value of £100,000 or more. Annual income for these purposes does not include money withdrawn from my pension savings (except where the withdrawals are used directly for income in retirement); orb. I held, throughout the financial year immediately preceding the date today, net assets to the value of £250,000 or more. Net assets for these purposes do not include:    i. the property which is my primary residence or any money raised through a loan secured on that property; or    ii. any rights of mine under a qualifying contract of insurance within the meaning of the Financial Services and Markets Act 2000 (Regulated Activities) Order 2001; or    iii. any benefits (in the form of pensions or otherwise) which are payable on the termination of my service or on my death or retirement and to which I am (or my dependants are), or may be, entitled.


Option 3: I am a Non-UK InvestorI am accessing this communication from outside of the United Kingdom. I declare that:1. I am not prevented from receiving financial promotions in accordance with any applicable local laws and regulations (including but not limited to securities laws), even if the contents of such financial promotions have not been approved by an authorised person;2. I am aware that it is my responsibility to seek appropriate and specific professional advice in connection with this communication, and that nothing contained in this communication constitutes or should be construed to constitute investment, legal, tax or other advice; and3. I am aware that the information contained in this communication does not constitute an offer to sell, or the solicitation of an offer to buy, securities in any jurisdiction in which such offer or solicitation is unlawful.

Founder+Investor Intros .^.. Inline with regulations

Founder+Investor Intros .^..
Inline with regulations

An outline of how l₂o operates, by Steve Procter

Founders .^.. Support each other and get warm investor intros

Founders .^..
Support each other and get warm investor intros

Investor matching often feels like pulling teeth • As founders, we can all help improve it

Let's work together to improve the hugely inefficient startup investment process. Every founder knows at least one investor or has good connections to a network of them. Yet, often, these aren't a fit for our own current investment round. They might be investors who've passed or earlier investors who aren't following on. We need an easy way to juggle these and get the right ones in front of each other.My vision is to pool all our investor connections, giving each startup, like yours, a bigger chance of being seen by the right investors.

Invite your investor connections to the growing Investor Pool • Let me match the right ones to your startup and to others

Criteria • Your startup must fit to be eligible

Supporting tech and tech-enabled startups (UK only) · pre-seed and seed stages · SEIS or EIS · upto £2.5m raiseFocus B2B · B2C · Saas · AI · software · digital · service led, looking to productise · sector agnostic · anyTech (except below)Excluding real estate · hardware · coins · crypto · gaming · biotech · medtech · life sciences · anything non-tech

Founders • Submit your startup details

The form below helps me understand your business and evaluate if I can assist with hand-picked investor intros

Your pitch: try to include the following...• the idea and opportunity: don't leave investors guessing as to what you actually do or why they should be excited• revenue (or say if pre-rev): for some investors, early revenues matter, no matter how small• validation: proof of market, customer validation and traction. For many investors, more important than revenue• the founders: many investors at early-stages focus heavily on the people more than the idea• stage: idea, MVP, pre-seed, seed, series A, etc• sector: fintech, proptech, etc• market & business type: b2b, b2c, b2b2c, saas, marketplace, etc• raise details: what is the valuation + how much are you raising + how much has been committed so far• previous rounds (or say if first round): how much cash has been invested in previous rounds

Note: If your pitch deck file is too large or will not send, please email it to me separatelyNext Step: I will respond within 48 hours. I am unable to work with all startups, but if I believe I can help, we can chat through your plans and see if there is a mutual fit. If we go ahead after the chat, I will email a short agreement to sign and request further info

Invite & Success Fee Terms: The success fee is normally 5%. However, if you invite at least 3 investors who then sign up and are accepted into the Investor Pool, your success fee will drop to 3% on subsequent successful investments. Inviting investors is optional.Privacy: Your information is strictly for my eyes at this stage, except where I may send an anonymised version of Your pitch to a few trusted investors who are already signed up, in order to sound them out. I will not sell, rent or divulge other details without your permission, except when communicating with investors as part of the matching/intro service if you sign up for this later. See privacy policy.

Investor Terms

I accept the following agreement and fully accept all of the risk warnings given throughout...This agreement is between l2o ltd (herein known as the 'Provider') and myself as an individual or sole trader or a registered company that I represent (herein referred to throughout this agreement as the 'Client' or 'I') and relates to the use of any services (herein known as the 'Services') offered by l2o ltd, including but not limited to showing, matching and introducing companies (including registered companies and the company founders, Directors or other representatives, and herein known as the 'Startups') to the Clients. The Provider may provide information or other data via a website as part of any Services or Platform or outside of these (including but not limited to l2o.co and all sub-domains of these domains, and herein known as the 'Website'). The Provider may provide information or other data via any form of communications, including but not limited to personalised or generic one-on-one LinkedIn direct messages, WhatsApp chat messages, emails, group emails, email newsletters or other types of emails or newsletters as part of any Services or Platform or outside of these (herein known as the 'Newsletter').If any provision of this agreement is found by a court or other competent authority to be invalid, illegal, or unenforceable, that provision shall, to the extent required, be deemed not to form part of this Agreement, and the validity and enforceability of the other provisions shall not be affected.This Agreement shall be governed by and interpreted according to the law of England and Wales and all disputes arising under the Agreement (including non-contractual disputes or claims) shall be subject to the exclusive jurisdiction of the English and Welsh courts.A1.1 Acceptable ClientsAs an investor, to be eligible to use and have access to any Services, Platforms, Newsletters or Websites offered by the Provider, I confirm that I have viewed the investor self-certification shown on this web page or in the same document as this agreement, and agree with the declarations shown within it that I am an investor as defined by at least one of the options shown.The Provider reserves the right to carry out appropriate due diligence and verify my status and that of any business or company that I represent and may refuse or terminate this agreement at any time, subject to additional terms given elsewhere in this agreement relating to terminatation of the agreement and access to the Services, Platforms, Newsletters or Websites.A1.2 Communication, Circumvention, Confidentiality and Other TermsIf I wish to communicate in any way with a Client discovered, shown, matched or introduced via the Services, Platforms, Newsletters or Websites, then I will ask the Provider to make an introduction. I will not attempt to make direct contact with a Startup discovered, shown, matched or introduced via the Services, Platforms, Newsletters or Websites until an introduction has been made by the Provider. I will not attempt in any way to circumvent an introduction.Unless I have a prior agreement from the Provider by email or letter, I confirm that my use of the Services, Platforms, Newsletters and Websites will be for the primary purposes of seeking Startups with whom I would like to be introduced for the sole purpose of considering investing in them.Unless I have a prior agreement from the Provider by email or letter, I confirm I will not discuss or promote any services, products, businesses or companies (and herein known as the 'External Services and Products') with Startups.Unless I have a prior agreement from the Provider by email or letter, I confirm that I will not reveal, forward or circulate details of a Startup discovered, shown, matched or introduced via the Services, Platforms, Newsletters or Websites to any other person or company apart from those acting as my professional legal, financial or tax advisers, and that all information, conversations and other details provided by the Provider and Startups through the Services, Platforms, Newsletters or Websites are strictly confidential.If I invest in any way in a Startup first discovered, shown, matched or introduced via the Services, Platforms, Newsletters or Websites, I must give notice to the Provider within 30 calendar days of such investment and give full and complete details of the amount invested and the method, syndicate name and platform used.I may stop using the Services, Platforms, Newsletters and Websites at any time. I acknowledge that the Provider may at any time restrict or block my access to any Services, Platforms, Newsletters or Websites or terminate this agreement for any reason. I accept and acknowledge that if I stop using the Services, Platforms, Newsletters and Websites or the Provider restricts or blocks my access to any Services, Platforms, Newsletters or Websites or terminates this agreement for any reason, I will continue to be bound by fee, communication, circumvention, confidentiality and other terms in this agreement relating to information, investments or relationships with other parties that came about through my use of the Services, Platforms, Newsletters or Websites.A1.3 FeesI will not be charged or expected to pay any fixed fees or success fees to the Provider for any Services, Platforms, Newsletters or Websites provided directly by the Provider.If I invest in any way in a Startup discovered, shown, matched or introduced via the Services, Platforms, Newsletters or Websites, I may incur fees or costs from other parties outside of the control of the Provider and acknowledge that the Provider will have no responsibility for paying or negotiating these fees or costs.I acknowledge that the Provider has an agreement with all Startups whereby the Startups will pay the Provider fixed fees and/or success fees for all investments in the said Startup that are as a result of having been discovered, shown, matched or introduced via the Services, Platforms, Newsletters or Websites.A1.4 Provider LimitationsI acknowledge and accept all the following statements in this clause...A1.4(a) The Provider shall have no authority to enter into any commitments, to negotiate any financial terms, to hold any funds, to incur debts, or to have obligations of any kind whatsoever for or on behalf of myself or Startups discovered, shown, matched or introduced via the Services, Platforms, Newsletters or Websites.A1.4(b) The Provider will not engage in any negotiations whatsoever between myself and Startups discovered, shown, matched or introduced via the Services, Platforms, Newsletters or Websites.A1.4(c) The Provider will have no responsibility for nor will the Provider make recommendations concerning the terms, conditions or provisions of any agreement between myself and Startups discovered, shown, matched or introduced via the Services, Platforms, Newsletters or Websites, including the manner or means of consummating any transactions.A1.4(d) The Provider will have no involvement in arranging any investments between myself and Startups discovered, shown, matched or introduced via the Services, Platforms, Newsletters or Websites.A1.4(e) The Provider will attempt to seek other investors for introduction to Startups discovered, shown, matched or introduced via the Services, Platforms, Newsletters or Websites from a large and diverse investor pool.A1.4(f) Any written or verbal introductions, feedback, comments or other expressed thoughts given by the Provider are his own opinions and should not be relied on in any decision-making process without further due diligence and fact-checking carried out by myself.A1.4(g) The Provider will not be held responsible for any written or verbal introductions, feedback, comments or other expressed thoughts that they give.A1.4(h) The Provider may do so but is not required to invest in any way in any Startups discovered, shown, matched or introduced via the Services, Platforms, Newsletters or Websites.A1.4(i) The Provider will not attempt or have any influence on any investment decisions between myself and Startups discovered, shown, matched or introduced via the Services, Platforms, Newsletters or Websites.A1.4(j) The Provider is not responsible for carrying out due diligence in Startups discovered, shown, matched or introduced via the Services, Platforms, Newsletters or Websites. I am solely responsible for carrying out all necessary due diligence on Startups that I invest in which have been discovered, shown, matched or introduced via the Services, Platforms, Newsletters or Websites.A1.5 Risk warningsTo be eligible to use and have access to any Services, Platforms, Newsletters or Websites offered by the Provider, I acknowledge and accept all the following statements in this clause...A1.5(a) Any investments to which promotions displayed via the Services, Platforms, Newsletters or Websites will relate, may expose me to a significant risk of losing all of the money or other property invested. I am aware that it is open to me to seek advice from an authorised person who specialises in advising on non-readily realisable securities.A1.5(b) Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. I agree to consult my professional legal, financial and tax advisers before investing. Investments should only be made by investors who understand these risks.A1.5(c) No communications, whether spoken or through any Services, Platforms, Newsletters or Websites, should be construed as an investment recommendation. Further, no communications, whether spoken or through any Services, Platforms, Newsletters or Websites, shall be considered an offer to sell, or a solicitation of an offer to buy any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful.A1.5(d) The Provider does not provide legal, financial or tax advice of any kind. If I have any questions concerning legal, financial or tax matters relevant to my use of any Services, Platforms, Newsletters or Websites, or related to interactions with the Provider or any party that I connect with or am introduced to via the Provider, Services, Platforms, Newsletters or Websites, I should consult a professional adviser. If I have discovered, or been shown, matched or introduced via the Services, Platforms, Newsletters or Websites to a Startup, I accept I will seek all necessary legal, financial and tax advice from my professional advisers concerning any communications, interactions or transactions we carry out together.A1.5(e) All material and information used for potential investment purposes, whether spoken or through any Services, Platforms, Newsletters or Websites should be used by investment professionals only (such as self-certified sophisticated investors or high net-worth individuals) or persons to whom it would otherwise be lawful to distribute it. Accordingly, persons who do not have professional experience in matters relating to investments should not use or rely on this material and information for any kind of investment purposes.

A1.6 Additional Risk WarningsTo be eligible to use and have access to any Services, Platforms, Newsletters or Websites offered by the Provider, I acknowledge and accept all the following statements in this clause, which, for the purposes of clarity, are a copy of the main disclaimer and capital at risk warning displayed at the bottom of Websites managed by the Provider as part of the Services...DISCLAIMER: Any information or other content on this website or provided through l2o ltd that refers to companies and their founders and investment opportunities is intended for professional or self-certified sophisticated or high net-worth investors and is for information purposes only, to help you decide whether you would like an introduction by l2o ltd to the companies and their founders. It should not be used or considered as an offer or solicitation to purchase, sell or trade any securities or equity. Any discussions, negotiations or business and investment activities that take place between you and the companies or their founders discovered on this website or through l2o ltd are solely between you and the companies and their founders, and l2o ltd will have no responsibility or involvement in such discussions, negotiations or business and investment activities.CAPITAL AT RISK: Only invest if you can afford to lose all of your investment. l2o ltd is unregulated by the FCA. Use of the information or other content on this website or provided through l2o ltd is limited to those who are professional investors or "High Net Worth Individuals" or "Self-Certified Sophisticated Investors" as defined by the Financial Conduct Authority under the Financial Services and Markets Act (2000) "FSMA". High Net Worth Individuals or Self-Certified Sophisticated Investors are exempt from COBS 4.12 Restrictions on the promotion of non-mainstream pooled investments as defined in COBS 4.12.6 and COBS 4.12.8. Investment in early-stage companies is risky and risks include illiquidity, lack of dividends, future dilution and potential loss of capital. You should not construe any information or other content on this website or provided through l2o ltd as investment, tax, legal, financial, professional, consulting or other advice, or an offer, invitation or inducement to purchase or acquire an interest in any of the companies presented. Reliance on any information or other content on this website or provided through l2o ltd for the purpose of engaging in any investment activity may expose you to a significant risk of losing all of the money, property or other assets invested or of incurring additional liability. Investment in early-stage companies should only be done as part of a diversified portfolio and with the help of your financial and legal advisors. You should carry out your own in-depth due-diligence on any companies before considering or making any investments. The information or other content on this website or provided through l2o ltd is provided with the understanding that l2o ltd, their affiliates and any third-party service providers shall have no liability for any errors, inaccuracies or omissions on this website or provided through l2o ltd. In exchange for reading the information or other content on this website or provided through l2o ltd, you agree not to hold l2o ltd, their affiliates or any third-party service providers liable for any possible claim for damages arising from any decision you make based on information or other content made available to you through this website or provided through l2o ltd.